The book aims to update the knowledge and skills of Extension Managers engaged in all functional fields of extension work. The author reviews the management processes and their implications in managing extension services and postulates appropriate ways and means of dealing with the relevant issues of effective extension work. The first part of the book deals with the misconceptions about extension. And processes of school education, its origin and scope and presents alternative approaches and models of extension work including their advantages and disadvantages. The second part reveals the basic process of planning, organizing, implementing, staffing and controlling an extension service including the management of extension campaigns and projects. The third part of the book discusses the alternative strategies and methods of dealing with extension research linkage, handling inputs and credit clients, participation in extension, dealing with rural poor and development of extension professionalism. This book is a complete guide for present and future extension managers of all levels in fields of extension work.
M. Hassanullah is a notable agribusiness management specialist. He has about 35 years of work experience in agricultural research education and extension at home and abroad. Presently, he is the honorary Managing Director of Bangladesh Academy of Agriculture and is working as a private consultant. He obtained Bachelor of Agriculture (B.Ag.) from the University of Dhaka in 1961 and M.Sc. (Ag.) in crop production from Bangladesh Agricultural University in 1966. He obtained M.S. in Extension Education from American University of Beirut in 1969 and Ph.D. in Business Administration from Institute of Business Administration, the University of Dhaka in 1989. Some of his recent works relate to development of seed industry, crop diversification, strategic agricultural research planning. Dr. Hassanullah is a